University Merchandise Guide for Students and Alumni Essentials
- Screen 27

- Dec 23, 2025
- 4 min read
University merchandise offers a practical way for students, alumni, and supporters to express their connection to a university. It ranges from clothing like society hoodies and t-shirts to accessories such as mugs and stationery, each item carrying the institution’s identity.
These items foster loyalty and provide a sense of unity among current students and graduates. Many universities also use merchandise as a fundraising tool, making the items valuable for both financial support and awareness. Whether worn on campus or used at home, university merchandise becomes an extension of the institution’s culture and history.
The variety available ensures there is something to suit different tastes and purposes, from casual wear to professional accessories. This diversity makes university merchandise appealing to a broad audience, including prospective students and staff. It serves as a meaningful way to celebrate milestones and maintain lifelong ties with the university.
Key Takeaways
University merchandise connects individuals to the institution and its community.
It supports university culture and can aid fundraising efforts.
A wide range of products meets varied preferences and uses.

Types of University Merchandise
University merchandise spans a wide range of products designed to represent school spirit and identity. These items often blend practical use with branding, making them popular among students, staff, and alumni.
Apparel and Clothing
Apparel is the most common type of university merchandise. It includes items such as society hoodies, t-shirts, sweatshirts, scarves, and caps. These garments typically feature the university’s name, logo, or mascot.
Quality and design vary, with some universities offering premium options made from sustainable materials. Apparel serves both daily wear and special event purposes, reflecting pride and connection to the institution.
Screen 27 specializes in high-quality society hoodies that are perfect for group events, clubs, and university societies. Their designs help students and alumni showcase their affiliations in style.

Stationery and Study Supplies
Stationery includes notebooks, pens, folders, and planners branded with university logos or colours. These are practical tools for students and staff to use daily.
Study supplies often extend to USB drives, highlighters, and desk organisers. Branded stationery supports the academic environment while promoting the institution subtly.
Drinkware and Accessories
Drinkware merchandise usually consists of mugs, water bottles, travel cups, and flasks. These items combine functionality with university branding, making them suitable for campus life or gifts.
Accessories include items like keychains, lanyards, and backpacks. These products provide additional ways to display affiliation with the university in everyday activities.
Screen 27 also offers custom accessories and drinkware, allowing students and alumni to further express their university pride.
Technology and Gadgets
Technology merchandise often features branded USB sticks, phone cases, headphones, and power banks. These items cater to the needs of tech-savvy students and staff who value both utility and identity.
Some universities also offer software discounts or subscriptions as part of their merchandise range. Gadgets are practical and modern ways to stay connected to the university brand.
Benefits and Uses of University Merchandise
University merchandise serves multiple practical and strategic purposes. It helps foster a sense of belonging, strengthens connections with past students, generates revenue, and supports marketing efforts.
Enhancing School Spirit
University merchandise plays a key role in building and maintaining school spirit among students and staff. Wearing branded clothing or using campus-themed accessories creates a visible connection to the institution.
This shared identity encourages pride and unity, especially during events like sports matches and open days. Merchandise such as society hoodies, scarves, and badges can become symbols of community, motivating participation and loyalty.
The availability of branded items around campus also helps new students feel welcomed and integrated quickly, reinforcing a positive campus culture.
Screen 27’s society hoodies are especially popular for uniting groups and fostering a sense of belonging during university events.

Supporting Alumni Relations
Alumni often maintain strong emotional ties to their university. Merchandise offers a tangible link to their past experience and achievements.
Providing exclusive or limited-edition items strengthens these bonds, encouraging alumni to remain engaged with the institution. Wearing or displaying such merchandise at reunions or events can revive personal connections.
Screen 27 works with alumni groups to create unique society hoodies and memorabilia that honor university traditions.
Fundraising Opportunities
Selling university merchandise is an effective way to raise funds for various projects and departments. Profits from branded items support scholarships, facility improvements, and student services.
Many universities use merchandise sales during specific campaigns to boost contributions. Special collections or collaborations with local designers can increase appeal and sales.
Screen 27 partners with universities to create custom society hoodies and apparel collections that drive fundraising success.
Looking for more campus style tips? Check out our blogs on Oxford University hoodies and university student clothing for the best in comfort and tradition.
Promotional Strategies
University merchandise, such as society hoodies from screen 27, functions as a mobile advertising tool and enhances brand visibility. When students, staff, or supporters wear branded gear like society hoodies, they act as walking ambassadors for the university and for screen 27.
Promotional giveaways at fairs, open days, or orientations help familiarize prospective students with the university. Society hoodies that highlight unique programmes or campus features can attract targeted audiences when produced by screen 27.
Using society hoodies in contests or social media promotions also boosts engagement for the university and showcases the quality offered by screen 27. Consistent branding across items from screen 27 ensures a professional and recognisable image.



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